Arla Bangladesh Activation Project Garners More Accolades

24 August 2022, Dhaka

The flagship activation project of Arla Bangladesh “Lakho Mukhe Pushtir Hashi”, has received two recognitions in the 11th Commward- 2022, the most prestigious annual recognition plat-form in the country for the communication and creative community. Centered around the most sold product of Arla Bangladesh, “Dano Daily Pushti”, the creative partner of the project Ad-comm Limited has received a Silver and a Bronze award for the “Rural Marketing” and “Brand Experience & Promotion” categories respectively.

Commward is an annual initiative of Bangladesh Brand Forum, organized in association with The Daily Star and in collaboration with Cannes Lions International Festival of Creativity.

The activation, “Lakho Mukhe Pushtir Hashi” was originally initiated in 2021 to reach out to the mass people spreading awareness on the goodness of affordable milk and nutrition in key touch points such as rural and suburban market places and garment factories.

Since the beginning of 2021, approximately 3 million people, till date, were reached out to through the on-ground activation conducted all around the country spreading the goodness of affordable milk and nutrition while ensuring sustainable growth for the brand.

Addressing the recognition, Galib Bin Mohammad, Head of Marketing at Arla Bangladesh stated, “We take our commitment of providing quality nutrition at an affordable price to the people very seriously. We feel that this initiative is important now more than ever since the country is trying to tackle inflation according to the best of their capabilities. We are also trying to help the people of Bangladesh in their struggle in the best way we can. The recognition is a humbling moment for all of us at Arla Bangladesh team. I would like to thank all our partners for their wonderful support and efforts to make this initiative a success.”

Dano was previously accoladed as the “Most Loved Full Cream Milk Powder” brand in Bangla-desh at the Best Brand Award hosted by Bangladesh Brand Forum. This latest receipt added up to a tally of 7 years in a row of the accolade for Dano.

About

Arla Foods is an international dairy company owned by 9,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg, and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck®, Castello® and Dano®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products. Dano® gives access to milk to millions of Bangladesh people at an affordable price. The company has already created over 1600 direct and additional indirect jobs with its operation in Bangladesh.

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• Saleh Uz Zaman
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• Email: saleh.zaman@arlafoods.com